The customer lifecycle is a complex story, one that begins before the customer is a customer. If all goes according to plan, a complete stranger becomes a prospect; that prospect becomes a lead; the lead becomes a paying customer; and that customer chooses to stay with you, and to expand the business they are doing with you. Clearly, that process is of fundamental importance to the health of your business. The more thoroughly you understand it, the greater your opportunity for success.
Download this solution brief today to learn:
- Detailed real-world use cases for customer analytics including, Omni-Channel Pathway Optimization, Purchase Affinity Analysis, Customer Churn Analysis & Marketing Channel Effectiveness
- How to gain insights into each stage of the customer lifecycle
- Why Platfora can help you quickly gain a true 360 degree view of your customer