Whitepaper - Demystifying Big Data Analytics

Big data analytics is an essential tool in understanding and driving today‚Äôs combined online and physical business world. However, there exists considerable confusion about how traditional business data (e.g. POS, inventory, shipping, etc.) can be combined with modern digital data sources. Add the reality of a still evolving technological environment, and the outcome is confusion for many aspiring analysts. The aim of this paper is to demystify the situation.


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